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Storytelling & Experience Design: Levels of Conversation & Communication

Stories are timeless and global vehicles that communicate, explore, persuade and inspire.

Through strategic communication frameworks, story structure when combined with experience design and User Assistance help us to understand users, learn about their goals, explain and demonstrate best practices in User Assistance. Modern UA requires an understanding of the evolution of conversation between brands and consumers, exploring this continuum to use the fundamentals of great story and experience design to help frame customer-focused, satisfying user-centric solutions.