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Visual Storytelling

We live in the information age and we are constantly being bombarded with information wherever we go.

The challenges for us as information consumers are to:

  • Rapidly filter information and identify information that is relevant to us
  • Consume this information more quickly
  • Act on this information more quickly

The human brain is wired to respond better to visual information. Over millennia we have been using pictures to tell stories; we’ve been doing this long before we invented writing.
Our cognitive abilities mean that we can recognize information more quickly than we can recall information. For example, if someone shows you a stop sign, you instantly know what it means. But if someone describes a red sign with eight sides and white text which says stop, it’s going to take longer.
We have a type of memory called iconic memory which means information which has an associated image, is retained for longer than information which has no visual association.

Infographics are a powerful tool for visual storytelling. However, it is not enough to have some cool pictures combined with text (that’s a poster) and it is also not enough to include some fancy fonts and some data visualization. A good infographic is telling a story in a structured form. It is perfectly combining text and visual elements and it is a challenging task to create a good info graphic.

The workshop gives an introduction in the anatomy of infographics and shows a possible approach how to create good infographics. The workshop will also include practical exercises.