By combining the latest delivery, text-mining and analytics technologies, you will transform tech content into a sensor and its delivery into a data generator. You will thereby unleash the tremendous potential of information innovation, increasing its impact for many different activities and constituencies of the company.
What You Will Learn:
After reviewing the flaws of the "old" approaches to content analytics, we will study how to properly capture the interactions of users with content. We will also explore the different levels of value that we can derive from modern delivery, text-mining and analytics technologies. We will see how those new technologies can multiply the value of tech content. And we will learn how tech content can be impactful for many different activities and constituencies of the company, gathering more support and becoming more strategic.