You Have a Story? Don’t Tell It – Show It.

The challenges for us as information consumers are to:

- Rapidly filter information and identify information that is relevant to us

- Consume this information more quickly

- Act on this information more quickly

The human brain is wired to respond better to visual information. Our cognitive abilities mean that we can recognize information more quickly than we can recall information. We have a type of memory called iconic memory which means information that has an associated image is retained for longer than information without any visual association. Good storytelling no longer focuses on one media.

Transmedia storytelling combines various formats and a good infographic is a very powerful format.

However, it is not enough to have cool pictures combined with text (that’s a poster) and it is also not enough to include fancy fonts and some data visualization. A good infographic tells a story in a structured form, perfectly combining text and visual elements – which can be quite a challenging task.

The workshop introduces you to the anatomy of infographics and shows a possible approach how to create good infographics. The workshop duration was extended to 180 min this year which gives you enough time to practice important steps of visual story telling like creating storyboards, mood boards, and wireframes.