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Lecture

Make, Manage, Measure and Monetize Digital Experiences

Digital experiences are derived from content that includes all kind of information, such as technical documentation, web content, pictures, audio and videos delivered to users via multiple channels. All this "digital assets" needs to be managed and used in an effective way. It should be possible to gain insights about the usage of this assets to close the feedback loop and create more effective content in the future.

Tools provided by Adobe for this purpose are “Experience Cloud” (including Analytics for measurement and Target, for personalization) in combination with “Technical Communication” (including FrameMaker) and “Creative Cloud”. The combination of this tools allows you to make, manage, measure and monetize your digital content and helps you to make sure that resources to create “digital experiences” for your customers are spent wisely.