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UA Reloaded contributor

Alison Norrington

CEO/CCO, storycentral

Alison Norrington is a writer/strategist, Founder & Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, animation, publishing, advertising, branding, theme parks, Virtual Reality and gaming.

As CEO/CCO of storycentral, Alison has worked on a range of intellectual properties that are founded on robust story worlds and have genuine and relevant touch points across a host of media channels. She specializes in storytelling that amplifies fan incubation and engagement, experience design, extending IP & franchises, community build through story and storyworld strategy, incubation & development – all centered around a strong robust core of story architecture, theme, awareness of audience and experience design.

Alison is a best-selling novelist, playwright and journalist, a PhD researcher with an MA in Creative Writing & New Media. Over her 22-year career she has worked with and consulted to SundanceTV, CBS Interactive, Walt Disney Imagineering, FOX International, AMC Networks, DR (Denmark), Harlequin Mills & Boon, McCann, Coca Cola, DeBeers Group of Companies, UK Police Force, Schleich GmbH, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre.

Alison is Conference Chair for StoryWorld Conference & Expo in Los Angeles, Exec Producer of the Virtual Reality Thread for Children’s Media Conference and a two-time TEDx speaker. She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain and Women in Film & TV.

Quotation: What is your understanding of User Assistance?
"Guided assistance of problem solving with solution focused strategies"

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