Axel has worked at SAP since 1999 in the area of User Assistance. He holds a PhD in Polar Research and Geo-Science, and during his research also focused on computer-based production of knowledge content. He produced the first interactive HTML-only PhD at the University of Heidelberg. After working on technical concepts and implementations, Axel is now a Chief User Assistance Architect driving the topic of Multimedia Production in SAP UA and is the Chief UX Designer of SAP UA components. He has professional expertise in graphic design, UX design, photography, and video production.