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UA Reloaded contributor

Martin Karlsson

Co-founder and CEO, Lateral

Martin is co-founder and CEO of Lateral, where the team develops cutting edge machine learning services to solve clearly defined challenges within automated knowledge and expertise discovery. Prior to Lateral, Martin co-founded a creative agency where his work focused on digital publishing - envisioning and building content and ad solutions for a range of global clients.

Quotation: What is your understanding of User Assistance?
"Being able to bring up timely insight and guidance to ensure a user feels confident in their use of a device or service."