UA Reloaded contributor

Matt Ratcliffe

Co-Founder, Masters of Pie

Matt is Co-Founder of Masters of Pie. A London creative virtual reality software development studio who hold the belief that today’s current VR/AR technology can be used to build demonstrably more effective software for users. Matt has been in the industry for over a decade. He started by visualisation huge cities in 3D, moving into interactive and working with brands like Tesco, BMW before setting up Masters of Pie and diving into virtual worlds.

Quotation: What is your understanding of user assistance?
"Software should be designed to augment the human, amplifying our creative problem solving abilities to tackle the big challenges in today's world."